What's the difference between a Keynote Speech, Motivational and Inspirational Speech?
HOW DO YOU CHOOSE THE RIGHT SPEAKER FOR YOUR EVENT?
You have been given the daunting task of trying to find a "Speaker" for your event or conference.
There are thousands of pages of "Keynote Speakers, Motivational Speakers, and Inspirational Speakers" listed on the internet.
How do you choose the right one? Well, you have come to the right place.
In my experience, I've found that many people, both inside and outside of the industry,
use the terms “speech,” “workshop,” “seminar,” and “keynote” interchangeably.
In order to find the one that is right for your group, company or audience and the purpose of your
event, it is essential that you understand the differences between
the various types of professional speakers and presenters:
Keynote Speaker, Inspirational Speaker and Motivational Speaker.
Here is a breakdown of the descriptions of each:
A keynote speaker, is a professional speaker who delivers the primary speech, or
the keynote address, at an event, training session or a program.
Keynote speakers are usually the highest paid of all types of speakers.
Keynote speakers are very important to the setting in which they
are speaking. The choice of which keynote speaker to hire depends
on the objective one is trying to achieve with the presentation.
Is the program you are organizing an annual meeting, training program
or an awards function? What is the end result you are looking to achieve?
Most often the keynote
speech will be centered around his or her own field of expertise
tailored to a company or group’s needs. The designation of
keynote speaker also often means that there are others that
are speaking before them. Still, the last spot on the speaking
schedule, often reserved for the keynote speaker, is thought to
be paramount to the session and the one everyone is there to hear.
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An inspirational speaker is a person
intending to inspire their audiences to achieve their goals
in business and/or their personal lives. These self-help experts
may be authors, teachers, doctors, business people, athletes, or other
individuals who have overcome the odds and triumphed to great
personal and professional levels. Often, an inspirational speaker
brings his or her own individual life experiences to the table
in a way that moves and stirs their audiences to reach their greatest
potential in life. One inspirational speaker may offer seminars or
teach their techniques in classes in addition to giving speeches,
while another inspirational speaker will offer individual life coaching
sessions to clients.
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A motivational speaker is one who often uses
various emotive methods to relate and stir their audience into action
or change. This type of professional speaker often aims to help people
or companies with goal setting, overcoming obstacles, and achieving
greater success. Television personality Les Brown, pioneering
motivational and self-help expert Tony Robbins, and Jack Canfield,
who co-authored the Chicken Soup for the Soul series of books,
are all examples of a motivational speaker. Motivational experts
like these often conduct speaking tours throughout the country,
and may offer telephone or in-person consultations as well as
World Wide Web seminars.
The truth is that there is a very common thread throughout
each of these speakers. Whether you choose to hire a keynote
speaker, inspirational speaker or a motivational speaker,
rest assured that a professional, knowledgeable and experienced
speaker of any category aims to inspire their audience, but most
importantly, they aim to instruct, engage and equip their
audience with the tools they need to succeed! At the very
foundation of every professional speaker, be it keynote speaker,
inspirational speaker of motivational speaker, is the ability to
rouse, educate, persuade and equip their eager crowd of listeners.
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